The New Britain Bees, a minor league baseball team, were a client of mine at a previous agency. And I'll tell you - they were the most fun client I've ever worked with. I was responsible for their entire brand identity. I regularly produced creative, fun, and engaging short form video with the mascot, Sting, for the social media accounts. These videos were created to tie into national days, such as National Pie Day, National Bat Appreciation Day, and many more.
I also ran daily Instagram Story content with a story card for the game of the day, the promotion of the day, and the daily contest we ran during games. I routinely ran giveaways and contests developed to get users engaging with the brand.
We worked together to establish the tone, personality, and aesthetic of their social media accounts. The account was meant to be fun loving and interactive. I accomplished this goal by posting weekly baseball movie trivia questions, giveaways that were tied with stories, and more!