At a previous agency job, we had taken on NHL Hall of Famer Gerry Cheevers as a social media client. We created a series of short videos with him answering questions crowd-sourced from Reddit and announcing giveaways for contests of items including signed prints, mini-masks, and more.
I, almost exclusively, only had access to archival photos of him. As such, it provided a unique challenge creating content with images that have been around for 40 years or more. I solved this situation by creating engaging copy to get followers to interact with him.
As a Boston Bruins fan, it was an absolute dream getting to handle the social media for one of the greatest Bruins players of all time.
